Africa Mobile Technology – Learning From the Not-For-Profit Sector | Business Technology

Mobile phone networks have proven to be a vital piece of technology for Africa. The technology is playing an important part in bridging the infrastructure divide and assisting entrepreneurs and businesses to improve efficiency. The mobile revolution is still in its infancy and organizations are slowly adopting new tools and technology to conduct business. The not-for-profit sector has been on the forefront of adopting and piloting a number of projects and there are some interesting learning for the business world.Communication for the mobile ageOne of the major challenges for any operation is keeping customers informed. When conducting customer service surveys in Africa, outlets often complain about the lack of communication about product offerings and promotions. Many customers are also frustrated about a lack of timely information. As one retailer put it to me in Guinea, “by the time we get to understand the mechanics of the promotion, the promotion has ended.” Most managers and supervisors are using SMS extensively to communicate with customers and increasingly companies are adopting it as an enterprise application strategy. FrontlineSMS created a text messaging system for not-for-profit organizations to address poor communication, which is seen as a major barrier for many organizations. The system leverages tools already available to most organizations, namely computers and mobile phones. The same system is being adopted by companies. For example, companies can use the system to send out mass SMS messages. Companies can categorize their databases and tailor messages according to trade channels and profiles. Companies can also use the system to collaborate more effectively with trade partners and share information.


Mobile learningIn Africa, as in many parts of the world, people are spending more time reading text on mobile phones and mobile learning has seen some interesting developments. Projects such as the Imfundo Yami/Imfundo Yethu in South Africa is currently piloting a project to teach kids mathematics on the mobile phone. The Shuttleworth Foundation in South Africa has also taken the initiative with the M4lit (Mobiles for literacy) project to get children to read. In Africa, where corporate training budgets are often overstretched, mlearning can be viable blended learning option.Mobile SearchWith limited cash flow, many retailers run out of stock on a regular basis and delivery frequency does not always satisfy demand. With low drop sizes (low purchases) increasing delivery frequency is not always a viable option. Outlets are sometimes unaware where to purchase stock when they run out. Mobile search, such as applied by Google’s Application Laboratory (AppLab) in partnership with the Grameen Foundation, models interesting possibilities for business. AppLab builds on the success of another earlier project, Village Phone, in which local entrepreneurs rent cell phone use to villagers. AppLab includes Farmer’s Friend, a searchable database with agricultural advice and weather forecasts, Clinic Finder, to locate nearby health clinics, and Google Trader, which matches buyers and sellers of agricultural produce, commodities and other products. Companies can adopt mobile search to provide important information regarding location and product offering to consumers. It can also be used to assist shop owners in locating the nearest supply point. Users can text a query to a short code and the service will text back the result.Mapping stock-outsMost companies in Africa will tell you that visibility in the supply chain is one of the biggest challenges they face. With a lack of IT infrastructure it is difficult to keep track of stock levels and sales data; real time data is just a dream for most. However, organizations are increasingly starting to use mobile phones for data collection. Stopstockouts.org currently uses the Ushahidi website mashup, online mapping technology, to track stock-outs of medical supplies with text messages in Kenya, Malawi, Uganda and Zambia, all in near real time. Ushahidi was initially developed to map reports of violence in Kenya after the post-election fallout in 2008. Text messages are connected with mashups, and create a picture of medical out of stocks. Businesses can use the same technology to track sales and stock levels and identify problem areas and regions. Online mapping can also be used to collect outlet base information and create route maps for distributors and salesmen.SMS for counterfeitMost African consumers can testify that purchasing medication can be a risky undertaking. International Medical Products Anti-Counterfeiting Taskforce (IMPACT) estimates counterfeits comprise around 1% of sales in developed countries and more than 10% in developing countries. However, in parts of Africa, more that 30% of the medicines on sale can be counterfeit. MPedigree, a non-profit based in Ghana fights counterfeiting with SMS technology. Consumers can SMS a scratch off panel code to determine if medicine is counterfeit. The same technology can also be used by companies in the textile and beverage sectors, where counterfeit is rampant and a major barrier for market entry.


Banking for the unbankedWith very low banking penetration in Africa, mobile banking provides great opportunities for organizations. Many distributors run out of stock because, as one distributor explained in Zambia, “to go to the bank is half a day out of my trading day. But no cash, no delivery”. Mobile banking (M-Banking) schemes such as M-PESA in Kenya and Wizzit in South Africa are receiving increased attention. As most mobile phone users make use of prepaid cards, prepaid calling credit has emerged as a viable mobile paying system in some countries, notably Kenya. Customers can use M-Banking to pay bills and transfer money. M-PESA is also being used as a savings account even though the scheme does not pay interest. Olga Morawszynski’s excellent research on M-Pesa found that it saves people time that they would otherwise spend traveling between their home and city to deliver money. M-banking holds real potential for organizations in Africa where cash flow and a reliable banking infrastructure remains a constant headache.Mobile phones have had an enormous impact on peoples’ lives in Africa and can be counted an unparalleled success when compared to any other technology. As a cheap available technology, mobile technology presents a great opportunity and companies should seize the opportunity.

Small Business Technology Hiring Tips

Small business owners struggle with staying afloat. Unlike large industrial companies and franchises, small businesses do not have access to unlimited funding capital. Therefore, they cannot afford a large “turnover” in the workplace. One way to eliminate frivolous spending is to incorporate strong hiring practices. Implementing practical hiring techniques ensure small business owners that they are actually hiring, the best candidates for the job.

Employment in the construction industry declined in past years, and in the last few years, this industry has made a “great” comeback. Construction companies are reporting a new high in job growth, as new technology forges them into the new millennium. Construction is not all digging, and hammering. There is a technical side to construction that is continually increasing.

In 2013 construction companies have reported an increase in employment, of close to 2% per month. However, in the month of October a new high in employment reached nearly 3.5%, this is an increase from March. Florida, California and Texas have the highest employment rates in construction. This increase comes from the real estate and energy sectors. Texas led in the increase with 3.23 percent, with California following close behind, and Florida making a noticeable mark, with an increase of 52 percent.

With construction now being in high demand, small businesses are forced to “up their game”, if they want to play in the big leagues. This means investing in employees with construction engineering experience. New machineries, new building materials, in addition to new energy efficient building designs are bombarding the future. From a technological standpoint, construction is coming fast forward into designing “buildings of the future”.

Newly developed vacuum insulated glass, optimized fa├žade window systems, membrane building refurbishment, and electrochromic glazing are new names in construction, but not in technology. Construction companies, especially small businesses are expected to attract and retain technical minded employees.

However the best shot small businesses have at hiring the right workers for the job, is through state assisted training. Many colleges and technical schools are putting up great incentives, for students who want to pursue a career in construction. With computer aided designing, and architectural design, students are more than ready to plunge into a construction career, once they complete their training. With the need of qualified workers being so great, companies are willing to hire competent workers, while they are still n school.

Construction companies can recruit their most qualified applicants, while they are yet learning. This allows the company to get the best workers and the most competent, while students are enhancing and perfecting their skills. This is a win, win solution to filling the construction shortage, and the unemployment gap. New technology in construction, bring these two worlds together in a way, which is profitable for everyone.